Music With Friends

Music With Friends is a membership based music club that brings legendary music acts to intimate venues. And it isn’t cheap. Think of it as a country club for people who are more rock n roll than the golf set. We developed strategy and materials including website, digital outreach, traditional media, radio, and experiential in a program that could be rolled out in any city. The website also provided them with an easy way to centralize heir communications and post videos, photos and news about the various acts in each city from one location. It also had the content to learn about specific venues and club personalities.

Because it is a luxury product, our client was always looking for ways to drive membership value and encourage existing members to recruit their friends. Music fans love commemorative merch. We had several insanely talented illustrators and designers on staff. And we needed to send out invites, anyway. We saw an opportunity to make the invites gig posters and members loved them. They framed them and hung them in their homes. Which generated word of mouth to sell more memberships to friends—which is what the organization is all about. On top of working hard for the organization, they were just cool…and we had happy designers.