Appalachian Mountain Brewing

AMB is a brewery I pursued for years. They actually hired us on as three different entities, starting and stopping as the various craft beer groups gobbled each other up and the brewery changed hands. Same original two of the three founders, but ultimately owned by InBev when we started working. This is a brewery that has moxie. They had to sue Boone for the ability to operate a brewery in the city, as it was illegal up to that point. When we got the call to bring to life their summer varietal lineup in fin, social-first ways, we created a series of videos that brought out each of the brews’ main features.

Many thanks to ACD/AD: Jesse Moen & Production Company: TA Films