Clopay
Clopay Garage Doors are the leading garage door manufacturer in the U.S. The differentiate themselves by offering the widest selection of looks and possible customizations. There is, in actuality, a garage door for everyone. So, while targeted messages in this national, integrated campaign sometimes touted rational benefits for specific audiences like the fact garage door replacements have the highest ROI percentage of home improvement projects, or the ability to bring plans to life—it’s still always all about design. Whether you’re an architect, designer or homeowner, a garage door sets the tone for the look of “your” house. For better or worse, everyone is watching. Especially the neighbors.
Many thanks to CD/AD: Heather Dumford, DD: Dave Haire, Director: Michael Fagan, Production: Justin Smith, Lew Dameron, Lisa George
Maximizing the budget, we got several “feet” of takes to do shorter preroll and bumper ads, dealer versions, and even social posts. For zero extra dollars. (BTS photos and videos below.)
Garage doors that make a statement
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This was a 360 campaign utilizing OTT, newly available digital formats, Meta Instant Experience, radio, and even print (gasp!) This all pointed to a highly enjoyable and effective consumer web experience.
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Thanks to the collaboration of the full team across all disciplines 9and even outside partners), the work performed exceptionally well, not only by ad metrics but by sales metrics, too. Audiences were digging the ads, using the shopping tools on their site, and ultimately buying. Clients love that.
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It was the first year in company history that over 300 dealers requested the creative so they could run it for their businesses. And the CEO & CMO expressed to me how much they personally liked the campaign, which did not feel bad. They also kept expanding our relationship because things were working so well. Which MY Chief Executive Officer expressed a liking to.
Celebrity Influencer Social
So, you have a world-famous Indy Driver as part of a corporate sponsorship and you want to make some social content with him, but budget is limited. Okay, we’ll take a smash and grab crew and drive to Atlanta, shoot him at his house, in his Buckhead neighborhood for a day and create a multitude of fun social posts.
Cameo by one of my favorite clients Justin Evans.
Why do clients always have Hawaiian shirts?
BTS
Is there a loud crow in the tree while you’re trying to get dialog recorded?
A good producer has got your back.
Hélio Castroneves is an authentically good guy. He and his family were incredibly gracious, having us at their home. He showed us one of his Indy 500 milk bottles in his trophy room that a house-mover had accidentally broken. The guy had felt so bad that he hand-glued the whole thing back together and Hélio had it on display. That’s his post to the right that he posted while we were shooting, unprompted. because he’s such a team player. The only thing better would’ve been if he had won the 500 that year.
Also, it was pouring rain the entire time. #ProblemSolvingOnSet